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Unformatted text preview: Assessment http://bsuonline.bowiestate.edu/Section/Assessment/Delivery/AssessmentAll.aspx?entryId=4288A53B8CF84AAF810345CA65DA4E64[11/01/2010 12:35:26 PM] 1. A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer. A) facilitating agency or place member B) marketing mix intermediary C) selective distribution channel D) marketing channel or channel of distribution E) transportation channel or channel of movement 2. McKesson Company provides health care products to pharmacies. For example, it purchases bandages, gauze, antibacterial cream, and ointments (or anything else you would need to treat a cut or scrape) from a variety of different manufacturers. Its goal is to provide each pharmacy with every item a customer might want to treat a cut. McKesson is aiding consumers by overcoming: A) spatial discrepancy B) discrepancy of quantity C) discrepancy of assortment D) demand discrepancies E) discrepancy of possession 3. Cutter & Buck is a high-end fashion sportswear company. Even though swimwear is a product category that does not sell year round, its sales remain steady all year because Cutter & Buck sells to wholesale distributors that stock the product. Its wholesale distributors are helping to overcome a(n) _____ discrepancy. A) assortment B) spatial C) possession D) quantity E) temporal 4. Vicobello is a major manufacturer of outdoor fountains that are currently popular in gardens. Even though fountains represent a product category that does not sell year round due to inclement weather, Vicobello's sales remain steady all year because it sells to wholesale distributors that stock the product. Its wholesale distributors are primarily helping to overcome a(n) _____ discrepancy. A) assortment B) spatial C) possession D) quantity E) temporal 5. The major characteristic that is used to differentiate between types of intermediaries is whether they: A) install exchange barriers such as location, time, and quantity B) prevent specialization of labor C) decrease economies of scale D) take title to the products they sell E) raise profit margins for independent middlemen 6. A(n) _____ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers. A) merchant wholesaler B) agent C) drop shipper D) channel cooperative E) marketing cooperative Assessment http://bsuonline.bowiestate.edu/Section/Assessment/Delivery/AssessmentAll.aspx?entryId=4288A53B8CF84AAF810345CA65DA4E64[11/01/2010 12:35:26 PM] 7. Transactional channel functions include all of the following activities EXCEPT: A) contacting buyers B) promoting the products to be sold C) taking the risks associated with product inventories D) negotiating the sale E) physical distribution and sorting 8....
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