xd_ke_hoach_marketing_5622 - Xy d ng k ho ch Marketting...

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Unformatted text preview: Xy d ng k ho ch Marketting Page 1 of 22 XY D NG K HO CH MARKETING K ho ch marketing ph i r rng, xc tch v l ti li u c cn nh c k l ng gip h ng d n b n th c hi n ch ng trnh marketing. N nn t p trung vo m c tiu marketing c a b n v b n s lm th no t c cc m c tiu . D cng ty b n cung c p s n ph m hay d ch v , k ho ch marketing v n r t c n thi t v quy t nh s thnh cng c a b n. Su y u t c b n hnh thnh m t k ho ch marketing t t c a ra d i y. B n ch c n vi t m t hay hai cu cho m i ph n.... hay b n c th tch chng ra thnh nh ng i m nh ring bi t. 1. M c ch M c ch M c ch chung c a b t k m t k ho ch marketing no l nh m lm t i a ho l i nhu n c a doanh nghi p. Nh ng i u ny quan tr ng nh th no v i cng ty b n? Hy lm r i u y. N u b n l nh thi t k qu n o cho tr em, m c ch c a b n ph i l "ph i bn c nhi u vy o cho tr con nh t m c chi ph n v th p nh t". N u b n l m t chuyn gia vi tnh c l p chuyn gip cc cng ty s d ng Internet, m c ch c a b n ph i l "lm th no c th b ph th i gian ph c v v i nhi u khch hng v i chi ph th p nh t c th ". C m t s i u b n ph i suy tnh n khi th o ra ph n ny: M c ch c a k ho ch marketing c a b n ph i r rng. B ng cch a ra v so n th o thnh vn b n, b n c th t p trung vo ng d nh c a mnh. Nhi u doanh nghi p cho r ng k ho ch marketing c a h a ra cng chng, c in n, hay vi t thnh qu ng co, vv. khng ph i l m c ch m l sch l c. K t qu cu i cng c a chng u l lm tng l i nhu n c a cng ty. N u b n g p khc m c trong vi c tm ra cu tr l i cho cu h i "m c ch c a k ho ch marketing c a ti l g?", b n c th tr l i cu h i " T i sao ti ph i lm marketing?" Cu tr l i cho hai cu h i ny l gi ng nhau. 2. Khch hng m c tiu c a b n Khch hng m c tiu c th ti p c n c v i khch hng m c tiu, b n ph i bi t c h l ai. Tm ra c i m n i b tc h l ai....
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xd_ke_hoach_marketing_5622 - Xy d ng k ho ch Marketting...

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