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Mass MediaCh7 - Gatekeeping—control information Creation...

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Mass Media Sociological Perspectives
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Mass Media… Print and electronic means of communication to larger audiences. Print—newspaper, books, magazines Electronic—radio, TV. Motion pictures, the Internet
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Mass Media… Functionalism Conflict Interaction
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Mass Media… Functionalism--- Agents of Socialization—norms and values, patriotism, etc. Enforce norms and rules— Confer status—media making people celebrities Promoting consumption Surveillance of the social environment---feeding information
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Mass Media.. Dysfunction Babysitting Narcotizing effect—information overload, desensitizing public
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Mass Media… Conflict— Who control the media?
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Unformatted text preview: Gatekeeping—control information Creation of dominant ideology—stereotypes Feminist view--portrayal of gender Mass Media… Interaction Dramaturgical approach—manipulation of symbols Internet and new type of interaction—virtual reality/interaction Mass media… Audience– who are the media consumers? Interpretation of media events—varies from groups to group- race, gender, class Mass Media… Media industry Media conglomerate—concentration in few corporations Networks vs. cables Global reach of media—Al Jazeera, CNN, Fox, Internet, BBC...
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