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Unformatted text preview: Lecture notes, Unit 5 OB Prentice Hall, 2001 Chapter 5 2 Learning Objectives Learning Objectives • Learn that two people can see the same thing and interpret it differently • List the three determinants of attribution • Describe how shortcuts can either assist or distort judgment • Examine perception and decision-making • Study the rational decision-making model Learn that two people can see the same thing and interpret it differently When is that a good thing? When is that a bad thing? Explain the rest Prentice Hall, 2001 Chapter 5 3 Learning Objectives Learning Objectives • Describe the actions of the boundedly rational decision maker • Learn when individuals are most likely to use intuition in decision making • Describe four styles of decision making • Learn how heuristics bias decisions • Contrast the three ethical decision criteria • Learn when individuals are most likely to use intuition in decision making What’s your guess Explain the rest heu·ris·tic (hy-r s t k) Of or relating to a usually speculative formulation serving as a guide in the investigation or solution of a problem: “The historian discovers the past by the judicious use of such a heuristic device as the ‘ideal type’” (Karl J. Weintraub). 1 1. Of or constituting an educational method in which learning takes place through discoveries that result from investigations made by the student. 2. Computer Science. Relating to or using a problem-solving technique in which the most appropriate solution of several found by alternative methods is selected at successive stages of a program for use in the next step of the program....
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This note was uploaded on 11/13/2010 for the course BA BA12345 taught by Professor Harry during the Spring '10 term at University of Economics and Technology.
- Spring '10