communication - communication There is much discussion in...

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communication There is much discussion in the academic world of communication as to what actually constitutes communication. Currently, many definitions of communication are used in order to conceptualize the processes by which people navigate and assign meaning. We might say that communication consists of transmitting information from one person to another. In fact, many scholars of communication take this as a working definition , and use Lasswell's maxim, "who says what to whom in what channel with what effect," as a means of circumscribing the field of communication theory . A simple communication model with a sender transferring a message containing information to a receiver. Other commentators suggest that a ritual process of communication exists, one not artificially divorceable from a particular historical and social context. Communication stands so deeply rooted in human behaviors and the structures of society that scholars have difficulty thinking of it while excluding social or behavioral events. Because communication theory remains a relatively young field of inquiry and integrates itself with other disciplines such as philosophy, psychology, and sociology, one probably cannot yet expect a consensus conceptualization of communication across disciplines. Currently, there is no paradigm from which communication scholars may work. One of the issues facing scholars is the possibility that establishing a communication metatheory will negate their research and stifle the broad body of knowledge in which communication functions. History of Communication Theory
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In the history of philosophy, Aristotle first addressed the problem of communication and attempted to work out a theory of it in The Rhetoric . He was primarily focused on the art of persuasion. Humanistic and rhetorical viewpoints and theories dominated the discipline prior to the twentieth century, when more scientific methodologies and insights from psychology , sociology , linguistics and advertising began to influence communication thought and practice. Communication Theory Framework It is helpful to examine communication and communication theory through one of the following viewpoints: o Mechanistic: This view considers communication to be a perfect transaction of a message from the sender to the receiver. (as seen in the diagram above) o Psychological: This view considers communication as the act of sending a message to a receiver, and the feelings and thoughts of the receiver upon interpreting the message. o
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This note was uploaded on 11/14/2010 for the course MARKETING 234 taught by Professor Arshad during the Spring '10 term at IMSciences.

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communication - communication There is much discussion in...

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