Marketing_of_Honda_Civic

Marketing_of_Honda_Civic - Submitted to: Mr. Usman Ghani...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Submitted to: Mr. Usman Ghani Submitted by: Ahsan Ali
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Table of Contents S. No. Title Page No. 1. Executive Summary 1 2. Current Market situation 2 3. SWOT Analysis 2-3 4. Critical Analysis 4-7 i) Production capacity 4 ii) Sales of Units since its initiation 4 iii) Profit Comparison for This Year 5 And the Last Year. iv) Frequency of change in Products 5-6 v) Any recent development for its 6 Weaknesses 5. Marketing Strategy 6-10 i) Toyota Hilux 7-8 ii) Toyota Camry 8-9 iii) Toyota Corolla 9-10
Background image of page 2
Executive Summary: Indus Motor Company (IMC) is a joint venture between the House of Habib , Toyota Motor Corporation Japan (TMC) , and Toyota Tsusho Corporation Japan (TTC) for assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 01, 1990. IMC is engaged in sole distributorship of Toyota and Daihatsu Motor Company Ltd . vehicles in Pakistan through its dealership network. The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quoted on the stock exchanges of Pakistan. Toyota Motor Corporation and Toyota Tsusho Corporation have 25 % stake in the company equity. The majority shareholder is the House of Habib. IMC's production facilities are located at Port Bin Qasim Industrial Zone near Karachi in an area measuring over 105 acres. Indus Motor company's plant is the only manufacturing site in the world where both Toyota and Daihatsu brands are being manufactured. Heavy investment was made to build its production facilities based on state of art technologies. To ensure highest level of productivity world-renowned Toyota Production Systems are implemented. IMC's Product line includes 6 variants of the newly introduced Toyota Corolla, Toyota Hilux Single Cabin 4x2 and 4 versions of Daihatsu Cuore. We also have a wide range of imported vehicles. Current Market Situation: Up till this date Toyota has got a stiff competition. There are other cars in the market that add up problems for this newly entrant car manufacturer. Their competitors are Honda, Suzuki, Hyundai, Mercedes and BMW etc. All of them are car makers but their main competitor in their field of specialization is Honda. Toyota and its main competitor Honda are Japanese based car manufacturers. As it seemed to be enough for an industry with array of cars, the government of Pakistan took a step to bring in recondition cars from other countries mainly Dubai. Though it seems to be a heaven of cars for the consumers all over Pakistan but it did had an exorbitant amount
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
of blow to the car industry. The demand for new cars had a U-turn and all the cars manufacturer had to see their profits decline. Another impression was that the recondition cars
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 13

Marketing_of_Honda_Civic - Submitted to: Mr. Usman Ghani...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online