recyclingfor website

recyclingfor website - Recycling Initiative Current...

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Recycling Initiative
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(a) Current situation regarding packaging and environment Political: Independent experts in Pakistan say that environmental degradation has taken an alarming shape mainly because of years of official failure to place environmental concerns at the centre of all policy-making. Most political parties contesting national elections do not even have a mention of the environment in their agendas. During the past 10 years many new institutions like Environment Protection Agencies, Pakistan Environment Protection Council, National Conservation Strategy and environment tribunals were created, but implementation has been slow and absolutely ineffective. The government had committed Rs110 billion over a period of five to 10 years for environment protection but the actual allocations remained under Rs one billion during 2002. However there is no legal obligation to recycle any post-consumer food packaging products such as paper bags, plastic pouches, or glass bottles. Public opinion: The economic condition of the country, unfortunately, is still bad. Pakistan’s international debt is approximately US $ 38 billion, with more than 50% of the budget being spent on debt servicing and liquidation of loans from international agencies like IMF and the World Bank. With more and more people being pushed to survive below poverty line, environmental issues are hardly a priority for them. Very few people have the awareness to appreciate the environment-friendliness of a Tetra Pak package, differentiating it from other packaging material, let alone recyclability, degradability and green packaging. Since Tetra Pak Pakistan doesn’t have any competitor in packaging food, except glass bottles and poly- pouches, environmental performance doesn’t affect the purchase choices of customers and consumers. Incidentally none of our competitors such as Coca Cola, Pepsi and local companies packing food in poly-pouches etc are using green messages in advertising. Tetra Pak, however, is widely perceived to be an environmentally friendly company primarily due to its One Step Ahead programme, which ensured positive image perception during the past many years, e.g. World Environment Day celebration with a local NGO, plantation drive in the factory, sponsorships of events organized by e-ngos such as WWF, Wastebusters. Tremendous opportunities lay ahead for Tetra Pak to improve our image and to win trust of from all stakeholders. Environmental Education: Traditionally, the state of environmental education in Pakistan has been of poor quality and quantity. Most credit for the recent proliferation of environment-related courses in Pakistan has to be given to the increased legislatory action in environment, as well as to the increased market demand for professionals with credentials in environment-related disciplines. Unfortunately, no mechanism exists for the qualitative and quantitative
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This note was uploaded on 11/14/2010 for the course MARKETING 234 taught by Professor Arshad during the Spring '10 term at IMSciences.

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recyclingfor website - Recycling Initiative Current...

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