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Unformatted text preview: • Tips o Review the 7 th floor example NOT a memo-formatted document Fill out the Print Advertising Evaluation Form • 2 pages Attach your improved 8.5x11 in. layout to this form o Be detailed You must draw on class discussion and readings to get full credit for your evaluation. Make sure to touch on numerous points in each section. • Demographics: o The New Yorker: Median age 49 64% college graduates Median household income $92,318 • 43% professional/managerial • 15% top management. o Target Audience Women Ages 40-60 Eager to slow the appearance of aging-looking for a product that actually works for an affordable price (compared to the alternatives) Have tried other anti-aging creams with unsatisfactory results. Well-educated/College-educated Professional Relatively large amount of disposable income....
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- Spring '10
- Advertising, 15%, Household income in the United States, 43%, 2 inch, $92,318