This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Lecture 10 How to create a successful site- Buy a web address -> find a home -> build your site -> get paid -> get sponsors -> get known -> track your traffic Usability- the measure of the quality of a user’s experience when interacting with a product or system- Ease of learning, efficiency of use, memorability, error frequency and severity, subjective satisfaction- Usability refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process- Who needs to know web usability? o Designers, developers, business owners, anyone involved in design- People will leave a website if: o A website is difficult to use o If homepage fails to clearly state what a company does o Users get lost on a website o Information is hard to read- How to improve usability: o User testing- find a set of representative users, ask the users to perform representative tasks with the site o Observe what the users do, where they succeed, and where they have difficulties with the user interface- When to work on usability: o It’s important in each stage of the design process Test the old design to identify good and bad Test your competitors’ designs Conduct a field study Make paper prototypes Refine the design ideas through multiple iterations Move from paper to computer Keep doing user testing until the new site is launched...
View Full Document
- Fall '09
- Search Engines, search engine marketing, organic search results, site Search engine, WWW Search Engine