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Unformatted text preview: Lecture 10 How to create a successful site- Buy a web address -> find a home -> build your site -> get paid -> get sponsors -> get known -> track your traffic Usability- the measure of the quality of a users experience when interacting with a product or system- Ease of learning, efficiency of use, memorability, error frequency and severity, subjective satisfaction- Usability refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process- Who needs to know web usability? o Designers, developers, business owners, anyone involved in design- People will leave a website if: o A website is difficult to use o If homepage fails to clearly state what a company does o Users get lost on a website o Information is hard to read- How to improve usability: o User testing- find a set of representative users, ask the users to perform representative tasks with the site o Observe what the users do, where they succeed, and where they have difficulties with the user interface- When to work on usability: o Its important in each stage of the design process Test the old design to identify good and bad Test your competitors designs Conduct a field study Make paper prototypes Refine the design ideas through multiple iterations Move from paper to computer Keep doing user testing until the new site is launched...
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This note was uploaded on 11/15/2010 for the course BMGT 484 taught by Professor Trusov during the Fall '09 term at Maryland.
- Fall '09