Bmgt484- test 2 outline

Bmgt484- test 2 outline - Lecture 10 How to create a...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Lecture 10 How to create a successful site- Buy a web address -> find a home -> build your site -> get paid -> get sponsors -> get known -> track your traffic Usability- the measure of the quality of a users experience when interacting with a product or system- Ease of learning, efficiency of use, memorability, error frequency and severity, subjective satisfaction- Usability refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process- Who needs to know web usability? o Designers, developers, business owners, anyone involved in design- People will leave a website if: o A website is difficult to use o If homepage fails to clearly state what a company does o Users get lost on a website o Information is hard to read- How to improve usability: o User testing- find a set of representative users, ask the users to perform representative tasks with the site o Observe what the users do, where they succeed, and where they have difficulties with the user interface- When to work on usability: o Its important in each stage of the design process Test the old design to identify good and bad Test your competitors designs Conduct a field study Make paper prototypes Refine the design ideas through multiple iterations Move from paper to computer Keep doing user testing until the new site is launched...
View Full Document

This note was uploaded on 11/15/2010 for the course BMGT 484 taught by Professor Trusov during the Fall '09 term at Maryland.

Page1 / 4

Bmgt484- test 2 outline - Lecture 10 How to create a...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online