Bmgt498B- study guide test 1 nicole

Bmgt498B- study guide test 1 nicole - Study Guide of Design...

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Study Guide of Design in Marketing Exam October 12, 2009 – 70 Questions Functionality Proximity: tend to group related items together, often degree of separation refers to how much AREN’T related Ockham’s Razor: Simplest deisgn should be selected Interested in logic in the 14 th century Evaluate elements in selected design and remove as many functions as possible Cognitive performance load Mental, problem solving Strategies for reducing cognitive role: reducing visual noise more white space, chunk info that needs to be remembered, memory aids- numonic devices (songs), automating tasks “remembering me” Kinetic performance load Physical number of steps or movements to accomplish a goal Reducing Kinematic: Small and lighter products Aesthetic usability effect - we find products that are more aesthetically pleasing are easier to use; regardless of validity greater chance of being purchased and used Metonym one thing is closely associated with- or related to- another, and as a result, it can be substituted for it so as to create meaning Metaphor x is y Mnemonic devices Shape Grouping according to shape is the weakest strategy Color: Primary: red, blue, yellow Secondary: combo of 2 primary in equal amounts Complementary: opposite each other on color wheel, complete contrast Blue and orange, yellow and violet, green and red Andre Derain used complimentary colors next to each other to create impact because he felt that the impressionists’ works looked washed out Analogous color: primary color and one of its second, and the tertiary color between them since Warm colors advance Cool colors receed
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Since the colors are closely related, they look pleasant together Yellow-orange and orange, blue, green, and blue-green Tertiary: Red-orange, Red-violet, blue-green, blue-violet, yellow-green, yellow-orange Combinations of 1 primary colors and an adjacent secondary color in equal amounts Form POINTS + LINES = FORM Form: based on elements and parts of a composition which produce a coherent image o Shape (principle element) o Size o Color Typefaces a related set of fonts with a unity in style or form (Arial) Different typefaces are used for a variety of purposes: o Ease reading o Demonstrate importance o Distinguish change o Express and emotion o Catch attention Font a complete character set of a particular style with a specific member from a type family (Arial bold) Glyphs a particular design of a letter, number, symbol, etc. serifs foot or stroke a style that uses appendages to its glyphs in order to assist with recognizing the intended character Times New Roman or Courier New Sans-serifs a style that does not utilize these extra strokes Helvetica or Arial Stages of PLC and design: Introductory Stage: focus on performance Growth: must have a product you can ramp up quickly stage where most products fail. Start generating ideas for next generation
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This note was uploaded on 11/15/2010 for the course BMGT 498B taught by Professor Harms during the Fall '09 term at Maryland.

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Bmgt498B- study guide test 1 nicole - Study Guide of Design...

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