Bmgt498b- Final Study Guide

Bmgt498b- Final Study Guide - BMGT498B EXAM 2 OUTLINE 1...

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BMGT498B EXAM 2 OUTLINE 1. CUSTOMER CENTERED DESIGNED WEBSITES Stickiness: the likelihood that an individual will come to a site, stay on the site for a long time, and come back often Usability: the measure of the quality of a user’s experience when interacting with a product or system o Refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process o Usability of a site is enhanced when you can find what you are looking for easily multiple pages, having the homepage be above the fold Web-site design has evolved: o Company-centered design o Technology-centered design o Design-centered design o Customer-centered design Customer-centered design is basically company’s brochure and will offer: o Good information architecture: understanding your customer, understanding what is important to them, what needs to go on the 1 st , 2 nd , and 3 rd level of pages o Usability Ease of learning Efficiency of use Memorability Error frequency and severity Subjective satisfaction o Accessibility o Trustworthiness Established by looking organized, more professional Decreasing number of broken links Advertising can be intrusive Photos are extremely important Need an “About Us” section with history and biographies EX: Amazon builds trustworthiness with user reviews and secure checkouts o Relevance MAKE SURE EVERYTHING ON YOUR SITE IS RELEVANT o Engagement: DO YOU MATTER- need aesthetics and function, but if you want a homerun you need ENGAGEMENT Blogs are a good forma of engagement Why usability is important people leave sites if: o Difficult to use o The homepage fails to clearly state what a company offers and what users can do o Users get lost on a website o Information is hard to read o Website doesn’t answer users’ key questions o The first law of e-commerce: if users cannot find the product, they cannot buy it either How to improve usability: o User testing: find a set of representative users and ask the users to perform representative tasks with the site
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OBSERVE: (do not ASSIST) what the users do, where they succeed, and where they have difficulties with the user interface LISTEN: let the users do the talking o WRITE AT AN 8 TH GRADE LEVEL! When do you work on usability? o Important in each stage of the design process, but START EARLY! Test the old design to identify good and bad Test your competitors’’ designs Conduct a filed study Make proper prototypes Refine the design ideas through multiple iterations Move from paper to computer Keep doing user testing until the new site is launched BUILDING YOUR SITE: o Your Objective: create a site that is: Useful Compelling Attractive Easy to use Satisfying o Mission Statement What are you creating and why? Who will use it? (Define audience and connection)
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Bmgt498b- Final Study Guide - BMGT498B EXAM 2 OUTLINE 1...

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