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Unformatted text preview: service representative. Share of Wallet- the percentage of total purchases made by a customer in a store Social Shoppers- people who participate in virtual communities to obtain not just information for future use but also an enhanced emotional connection to other participants in the shopping experience Virtual Communities- a network of people who seek information, products, and services and communicate with one another about specific issues....
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This note was uploaded on 11/15/2010 for the course BMGT 353 taught by Professor Staff during the Spring '08 term at Maryland.
- Spring '08