Children’s Likes and dislikes of Entertainment Programs by

Children’s Likes and dislikes of Entertainment Programs by

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Children’s Likes and dislikes of Entertainment Programs by: Patti M. Valkenburg and Joanna Cantor *Children have distinct tastes when it comes to consuming entertainment. *As children mature they become increasingly able to voice sophisticated and critical views about television entertainment programs *Children often choose entertainment programs for their own enjoyment, studying what children prefer to watch may give researchers insight into the various types of gratifications that viewing may provide *Might enjoy programs for different reason such as: differences in experiences, differences in predispositions or temperament, and differences in cognitive and emotional development. * Two factors important antecedents of children’s preferences for entertainment is AGE or DEVELOPMENTAL LEVEL and their GENDER Cognitive development and children’s likes and dislikes Children’s responses to mass media include their comprehension of the motivations and consequences underlying stories, their reactions to television advertising, and their fright reactions Discuss and hypothesize how children’s developmental level might influence preferences for different types of entertainment programs Early Childhood: Ages 2 to 7 *Younger age group as “Preoperational” *Limited information-processing capacity Seems to be an innate need in children to find order, structure, and predictability in their environment. When children can explain and process the events they experience, their world makes sense to them and they have equilibrium When children can’t understand their external world, they are in a state of cognitive disequilibrium- and to resolve this they begin a search for a better level of understanding. *Moderate-discrepancy hypothesis: infants and preschoolers prefer to look at objects that are moderately discrepant from what they know or are capable of. *Children prefer to watch television that is easily understood, and avoid television that they cannot understand. Attention is necessary, but not sufficient. Children can involuntary pay attention to certain aversive television content that they do not appreciate at all. Comprehension of entertainment shows is one of the most important determinants of selecting and enjoying them! * Young children need more time than adults to interpret and make sense of television images (Slow paced programs- Barney and Friends, Blue’s Cues, and Mister Rogers’ Neighborhood) and they prefer familiar contexts and visuals- programs that show babies and young children and adore non-threatening real or animated animals (kind birds, friendly dinosaurs, and babyish creature like the Teletubbies) * By the time they are 5 or 6, children begin to develop a preference for more fast-paced programs find slower paced ones more boring and childish. They begin to prefer more
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Children’s Likes and dislikes of Entertainment Programs by

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