Comm166Lecture all

Comm166Lecture all - Comm166:DynamicsofTVandMovieComm 3/31

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Comm 166: Dynamics of TV and Movie Comm  3/31 Steve Peterson  steve@ucla.edu OH Tuesday/Thursday 5-6 PM, Rolfe 2320 Research Exercise Paper (7%)   April 21 st  (Tuesday 4 th  Wk)** Media Literacy and Criticism Exercise (10%)  May 14 th  (Thursday 7 th  Wk)**  Midterm (25%)   May 5 th  (Tuesday, 6 th  Wk)** Final (30%)   June 8 th  3:00 PM (Monday) Final Project and Presentation (20%)   June 4 th  (Thursday 10 th  Wk) Pitch/Treatment and Associated Critical Analysis Participation (7%)  Readings online Lecture 1 Dynamic Course Outline (Brings people in) Media Literacy Constantly Changing Social Psychological Foundations behind Media Entertainment Motivations behind TV and Film Producers Elements of humor/horror etc. 
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Comm 166: Dynamics of TV and Movie Comm  4/2 Lecture 2 News ( www.variety.com Blockbuster partnering with Tivo o People don’t go to store and rent because of Netflix etc.  o Difference in experience/expectations downloaded on a computer vs.  watching it on TV Different environment Fast and Furious o Make it again because it’s a brand they can make money off of Canne film festival PeeWee’s Playhouse o Brand damaged by the actor’s lewd acts o Lawsuits, damage control Daily o Rank of how movies are doing o Ratings What to look for: o What are issues?  o How does it relate to us as social scientists and people who are  interested in pop culture and being a resident of LA? Viewer Motivations Learning Social comparison Ritualistic viewing o Monitoring the TV in the background (Secondary medium)
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Orient ourselves toward the TV if something really interests us o Soap operas Explain what happened the days and weeks before shortly  before each episode o Other shows “Previously on Lost” Flashbacks Need cues: facial hair, garb, black and white, wavy  screen, music Formal features of television o More susceptible to ads  Instrumental Viewing o Movie watching o Big prime time series o Documentary/PBS o Relax avert attention when ads How we view, who we view with, what we want to see o Compare lives, up to date, entertainment, see styles, have prestige, be  knowledgeable, learn things Producer Motivations Money  o Ad $  for the show o Personal $ o Ego Ego o Power (related to $ and Art) o Exposure
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o Fame o Shape Culture Art  o If you have power, you are able to do something that you really want to  do Something with a lot of art that may not be successful if you do  not already have that power Quentin Terrentino
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This note was uploaded on 11/16/2010 for the course COMM STD Comm 166 taught by Professor Peterson during the Spring '10 term at UCLA.

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Comm166Lecture all - Comm166:DynamicsofTVandMovieComm 3/31

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