comm 143 review for final

comm 143 review for final - Review Exam #2COMS 143 Typical...

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Review Exam #2COMS 143 Typical use of metaphor in history Metaphor definition metaphor- as a figure of speech, a decorative device.  Comparison that is  poetic, creates an image within discourse such that you could see the world in a  different way.  We use it to make language look pretty. any symbolic  representation that invites us to view one thing in terms of another,  a way of  coming to see what the world is tenor – object that is being shaped, primary focus, can be implied “Weve come here to cash a check” vehicle - perspective were going to see it from ex: love (t) is a battlefield (p) crazy (t) in love (p) crush, lovestruck rhetorical functioning of a metaphor 1) the metaphor acts as a bridge between the two terms. 2) it enables us to make a new perspective/ lens that enable inducement ex: crush (rhetorical impression: love is beyond our contol and is irrational). 3) They are brought together by a system of commonplaces which function to see the tenor through the perspective of the vehicles. As you use the language you use- it becomes the metaphor for understanding reality Metaphor as a way to know reality rhetoric as managerial-  if truth is something that is already here on earth,  everything that could be true is already there and waiting for us to establish and  tell people about Rhetoric is epistemic-  rhetoric is found through experience.  We use persuasive  language to come to know what is true.  Arguing for truth
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Rhetoric as ontological-  rhetoric doesn’t create truth, but it does create reality!  Rhetoric doesn’t make truth appear effective, it functions to explain what it means  to be.  Bringing something into being that wasn’t thought before.  A tool that  brings rise to reality.  Ex: Obama- “god bless America”- god exists, creates a way  of seeing or being… a socially constructed reality.  Ex: santa clause- bringing  something that wasn’t thought before and propaganda- no connection to truth     Metaphoric criticism asks what basic question of an artifact? How do the metaphors in the selected artifact seek to induce particular attitudes or actions? Visuals- metaphors (words) Original meaning of the term ideology ideology originally meant the scientific study of human ideas- the study of how  ideas developed it often seems to make reference not only to the belief of systems but also to the  questions of power Marx & the German philosophers opposing views
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A.  Historical materialism- consciousness is bound up with social  practice o If you think conciousness are biologically determined like genes,  atoms, structures, the way the body is formed o If it is psychologically formed- it is structured around the  relationships you have,  o But marx said it is formed through the way you have 
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comm 143 review for final - Review Exam #2COMS 143 Typical...

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