This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Economic Framework 1. Demand Are customers highly price (in)sensitive; growing rapidly/ or relatively mature? Move w/ economic cycle?; Vary with the seasons of a year? 2. Supply Many suppliers with similar products or few suppliers with unique? High barriers to entry/exit? 3. Manufacturing Capital intensive (i.e. electric power); labor intensive (advertising/auditing); or combo (airline transportation) Complex/simple process? (microchips or toys?) 4. Marketing Promoted to other businesses (3 rd party) or consumers? 5. Investing and financing Assets short term? (commercial banks); long term (electric) Company Strategies 1. Nature of product or service Unique products with high profit margins (product differentiation strategy) or offering nondifferentiated product at low prices accepting a lower profit margin in return for a higher market share (low-cost leadership)...
View Full Document
This note was uploaded on 11/15/2010 for the course ECON 118 taught by Professor Loster during the Spring '07 term at UCSB.
- Spring '07