Chapt 1 - Today’s Ideas What is marketing? What are the 4...

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Unformatted text preview: Today’s Ideas What is marketing? What are the 4 marketing philosophies? What is the difference between a sales and marketing orientation? What is marketing?? Think …what is marketing…now… Pair up with your neighbor and share your ideas What is Marketing American Marketing Association Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large What you do (the entire set of activities that make up marketing) Who does it (brand manager, R&D, PR agency, supply chain manager…) How it is done (what is the message and how do you receive it…tv, facebook, radio…) Why it is done (to create value) The root of great marketing… Wegmans snags No. 3 spot on Fortune Magazine's 'best companies to work for' list By The Post-Standard January 21, 2010, 9:18AM Leads to Exchanges The desired outcome of...
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This note was uploaded on 11/11/2010 for the course AEM aemm taught by Professor Aem during the Spring '10 term at Cornell University (Engineering School).

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Chapt 1 - Today’s Ideas What is marketing? What are the 4...

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