APP5WortherleyT

APP5WortherleyT - RUNNING HEAD: BUSINESS PLAN ANALYSIS 1...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
RUNNING HEAD: BUSINESS PLAN ANALYSIS Tammy Wortherley Business Plan Analysis MBA 6505-11 Professor K. Cikanek December 6, 2009 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
RUNNING HEAD: BUSINESS PLAN ANALYSIS I chose the Wheatland Home Health Services Business Plan for my analysis. The home health services business is going to be based in Southeastern Kansas, so I used Wichita, KS as my general basis for the market business plan analysis. “The company is going to be an LLC, with Elizabeth Patzer who has a Master’s Degree in social work and public administration. A second managing employee, Kellene Walker, who is a registered nurse will be the clinical director assisting Ms. Patzer” (BPlans.com, 2009). The current situation in the Kansas market is this, “There are currently only three other home healthcare agencies that serve Southeastern Kansas. One is a satellite operation based out of a larger regional hospital in Bartlesville, OK. Kellene Walker currently managers this agency’s operation there, and due to the lack of interest the parent organization has demonstrated in this satellite agency, we believe that upon her transfer to the Wheatland Health Services that agency will close its Wilson County operation. There other home health are agencies currently operating in our area do not offer services to all four of our target counties, they also do not offer the unique blend of home health care and social services which Wheatland Health Services will be providing” (BPlans.com, 2009). I decided to use the SWOT analysis, that covers strengths, weaknesses, threats and opportunities of a company in both a start up and ongoing business. “Used in a business context, it helps you carve a sustainable niche in your market” (MindTools, 2009). I selected the SWOT model because I am most familiar with it and have used it several times during my career. First, I’ll begin with the strengths. MindTools suggests some basic questions to ask when doing an analysis. They are “What advantages does your company have? 2
Background image of page 2
RUNNING HEAD: BUSINESS PLAN ANALYSIS What do you do better than anyone else? What unique or lowest-cost resources do you have access to? What do people in your market see as your strengths?” (MindTools, 2009). One of the major advantages Wheatland has is that they have two strong employees on board to run the business. Elizabeth who is the founder, is an experienced social worker and public administrator, both of which are extremely important in the home healthcare services industry. Kellene, is the registered nurse who is currently running the satellite branch for a competitor and is well qualified to be Wheatland’s clinical director. Additionally, the company is planning correctly in the client base to include physicians, healthcare facilities, attorneys and insurance companies, all of which are vital to the success of gaining future clients. By building a strong network of referrals, the company should be able to meet their goal of 125 clients within the first year. When considering potential weaknesses, I looked at the current start up budget.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/13/2010 for the course IT 6410 taught by Professor Bebble during the Spring '10 term at Walden University.

Page1 / 43

APP5WortherleyT - RUNNING HEAD: BUSINESS PLAN ANALYSIS 1...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online