MBA 570 Week 5 Team

MBA 570 Week 5 Team - Topic A: Identify Best Practices in...

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Topic A: Identify Best Practices in Customer Relationship Management In the K. Bolt article from the Seattle Post Intelligencer, a business development research specialist, for a rival retailer visited a Nordstrom store in California to why the determine what the West Coast was speaking of about the retailer. Not surprisingly, the report focused on "service." Initially, the researcher reported, Nordstrom's sales associates were outstanding, friendly, outgoing, caring people who clearly impressed their customers as knowing their merchandise inside and out, not just what was in stock in their department, but what was available throughout the store. Salespeople have often asked for customers' home phone numbers so they could call them as soon as something additional came in. Sometimes, “long after a customer had left the department, a sales associate would still be looking for related items; and, on finding something, would page the recent customer, just in case he or she was still in the store and might want to come back” (Bolt, 2005). This customer service is the essence of doing what needs to be done, to please and satisfy customers. It becomes complicated to top the leadership and customer service of
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This note was uploaded on 11/13/2010 for the course IT 6410 taught by Professor Bebble during the Spring '10 term at Walden University.

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MBA 570 Week 5 Team - Topic A: Identify Best Practices in...

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