Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
RUNNING HEAD: MARKETING AND CUSTOMER RELATIONSHIP WORKSHEET Marketing and Customer Relationships University of Phoenix Online SUSTAINABLE CUSTOMER RELATIONSHIPS MBA/570 Tammy Wortherley July 27, 2009
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing and Customer Relationship Concept Worksheet Table for Assignment One A: Concept B: Application of Concept in Scenario C: Citation of Concept in Reading D: Personal Experience in your Organization Organizational Markets Industrial Reseller Government Global Online Buying E-marketplace Online auctions Tera Tech could be classified as an Industrial market within Organizational Markets. “Knowing and understanding Organizational Markets is a key factor since it will give us the tools to make effective and timely business decisions “Kerin, 2006). At work at The Coca-Cola Company as a manufacturer the organizational market that belongs to is Industrial. Even though interact with the other markets. Identify your current and future customer and their needs Consumer Purchase Decision Process Perceiving a need At Tera Tech, the organization has concerns about the customer issues that were reducing their sales and how to respond the latest survey. “We had a good year last year, but if we don‘t resolve our customer issues, we won‘t repeat it. In planning for next year, I think it’s crucial that we address the customer service issues that Paul identified in his latest research”(Tera Tech Scenario). “By conducting a
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5


This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online