App1WortherleyT

App1WortherleyT - 1 RUNNING HEAD: NOKIA RIDING THE WAVES OF...

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1 RUNNING HEAD: NOKIA RIDING THE WAVES OF INNOVATION Nokia Riding the Waves of Innovation Walden University Innovation and Technology 6540 – 10 Tammy Wortherley Professor Yoram Kalman July 2, 2010
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2 In 1865 when Nokia first opened the organization working with wood pulp, to produce paper, as the first means of communication, it would be intimidating to realize that one day, the organization would be recognized as the “fifth most valued brand in the world” (Nokia, 2010). The organization did not grow from pulp and paper to a major telecommunication conglomerate without having the insight of innovation, and recognizing the extreme path it would pave for the corporation. Three key phases exist for idea generation and innovation, “first being the idea generation itself” (Hansen & Birkinshaw, 2007), any organization will be successful if it would realize that all ideas are free and that “small subtle changes can be key to an organization and very difficult to recognize by the competition” (Robinson & Schroeder, 2005). The second area is conversion, each idea must be thoroughly screened and eliminate any bottlenecks. Testing in certain markets is an excellent idea to determine the national or international success of a product or service. Lastly is “diffusion, not only is
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App1WortherleyT - 1 RUNNING HEAD: NOKIA RIDING THE WAVES OF...

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