Prime Bank of Massachusetts Case

Prime Bank of - (p.51

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Prime Bank of Massachusetts Case (p. 51)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Speculate which competitive priority Prime Bank is currently operating under.  Provide a detailed rationale. Discuss the type of analysis that needs to be conducted before a decision can be  made as to whether or not the organization is ready from an operational  standpoint to move to improved customer services as a competitive differentiator. 1. Prime Bank is currently operating under the competitive priority of flexibility.  This is the priority that focuses on offering a wide variety of goods and services.  The case states Prime Bank offers a wide array of banking services to  commercial and noncommercial customers. It states the banks hours of  operation, but it also states the most important item of all, and that is Prime Bank  has developed a loyal customer following. A loyal customer will continue to bank 
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/13/2010 for the course BUS bus515 taught by Professor Gilbert during the Fall '10 term at Strayer.

Page1 / 2

Prime Bank of - (p.51

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online