This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: HI Lee, do not submit as it is make some changes before you put in dropbox. Analyzing Buyer Behavior MM 522 (Marketing Management) Week 2 Assignment Instructor: By : Abstract This paper is an analyzing of Groves Enterprises in consumer and business product. I am the new vice president of marketing of Graves Enterprises. I have two marketing directors that report to me, each of who is in charge of either the consumer market or the commercial market. Groves Enterprises is makers of consumer and commercial grade floor care product. Groves Floor Care Products are currently priced comparable to their direct competitors in both markets. They are also distributed through the same distribution channels. The size and packaging of Groves products and those of the competition are similar. Graves product is a unique, proprietary chemical cleaner that cleans “dry” (and does not clean “wet”), which helps to reduce mold. Moreover, the products utilize environmentally friendly chemistry, contain “Scotchgard” for continued stain protection and are hypoallergenic, as well as offer a pleasant citrus aroma for up to three months after used. I have requested my two marketing directors to review the...
View Full Document
- Spring '10
- Marketing, Kotler textbook, Kotler text, Groves Enterprises, Consumer Product Analysis