Memory Application Lab .docx - Memory Application Lab Ryan Kennedy Zoe Garas Claudia Ripka Alyssa Param Danxue Zhou Jacob Foster Question 1 1 Unsafe,4 2

Memory Application Lab .docx - Memory Application Lab Ryan...

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Memory Application Lab Ryan Kennedy Zoe Garas Claudia Ripka Alyssa Param Danxue Zhou Jacob Foster
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Question 1: 1. Unsafe,4 2. Loud,4 3. Biker Gang Culture,4 4. Impractical,4 5. Expensive,3 6. Old Dads,3 7. Retro,2 8. Scary,2 9. Big,2 10. Rugged,2 In summary, we think college students have these associations towards Harley Davidson because of the research shown on these products they sell. Looking at the motorcycles they sell they are impractical for students to purchase because of the high cost, they are not safe for young drivers to use, the Bike gang culture that is associated with the motorcycle. We definitely agree with all the research that was done that resembles what college students are thinking when Harley Davidson comes to mind.
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Question 2: Freedom>Having Fun>Adrenaline>Young>No Worries Safe> Fewer Injuries>Less Hospital Visits>Cheaper Retro>Vintage>Unique>Desirable>Collectables Biker Group>Sense of Belonging>Friends
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Question 3: 1.
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