8-MM522_Marketing_Plan_-_FIRST_DRAFT_Writing_Tips

8-MM522_Marketing_Plan_-_FIRST_DRAFT_Writing_Tips -...

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"MM522 Marketing Plan -- FIRST Draft Writing Tips"  Thanks for downloading this.  You'll find it helpful, especially if marketing is new to you and/or you are  wondering "what is it that I'm to submit?" Your FIRST Draft should focus on three of the first four sections of your Marketing Plan: Executive Summary Product/Service Description, Situation Analysis  Target Market Pricing Channels of Distribution Promotion (Advertising, Sales Promotion, PR, Personal Selling, Direct Marketing) Promotion BUDGET  What about the Executive Summary?  That would be completed when you submit the FINAL Marketing  Plan Draft.  As it is a "work in progress" and is a synopsis of all seven sections  that follow, you would not  want to enter your Executive Summary until Week SEVEN.  You'll find additional information about the  Executive Summary at the end of this document. Be sure to access the  "MM522 Marketing Plan Evaluation Criteria"  in DOC SHARING.  There, you will  find all of the eight (8) component sections that you would want to include in your finished Marketing Plan,  which is due at the end of Week Seven. Importance of RESEARCH The importance of RESEARCH cannot be overstated.  You are in a graduate-level marketing course and,  as part of the course measurement, you will demonstrate your assimilation and application of marketing  via your diligent efforts to bring a product or service to market. As with any entrepreneur who is considering a venture into the world of business,  one should not blindly walk into minefields.   You are already aware that the  business environment is highly competitive.  Thus, the more you know about the  market into which you are going, the more you know about the competition, the  more you know about similar ventures (successful or not so), the more you have  explored the potential market for your product or service, the better prepared you  are to create a PLAN that minimizes risk and maximizes the likelihood of success. Do research and plenty of it . Demonstrate in your Marketing Plan that you have  done this research.  For the same reason you would not purchase stocks blindly  and would investigate such a purchase before plunking down your hard-earned  money, so is it with a Marketing Plan.  Know into what and where you are going.
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On the next few pages, let's look at the three sections that you would want to submit for your Marketing  Plan's FIRST Draft at the end of Week THREE. Product/Service Description, Situation Analysis 
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This note was uploaded on 11/15/2010 for the course MM MM552 taught by Professor Vincentonline during the Summer '10 term at DeVry Denver.

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8-MM522_Marketing_Plan_-_FIRST_DRAFT_Writing_Tips -...

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