2008 National Coffee Drinking Trends Summary - National Coffee Association

2008 National Coffee Drinking Trends Summary - National Coffee Association

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2008 National Coffee Drinking Trends Summary NCA Market Research & Resources The National Coffee Association of USA, Inc. Presents the 2008 Report Highlights 17% of the adult population consumed a gourmet beverage on a daily basis in 2008 compared with 14% in 2007. Adults 25-59 led the upswing with 19% of daily gourmet coffee drinkers , an increase of six perc from 2007. Past year consumption of iced and frozen coffee is up significantly from 2007 levels. Coffee drinkers are more likely to feel coffee is healthy , with 49% saying that as opposed to 36% drinkers. Sixty one percent said that coffee improves their mental focus versus 48% of non-drinkers an coffee drinkers say they are more productive versus 47% of non coffee drinkers.
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This note was uploaded on 11/15/2010 for the course MM MM552 taught by Professor Vincentonline during the Summer '10 term at DeVry Denver.

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2008 National Coffee Drinking Trends Summary - National Coffee Association

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