You Decide - YouDecide

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You Decide The company has gathered great information from Marketing Directors Edwards and  Morales along with a market test and survey from Edward Matthews, Marketing  Research Consultant of ES Associates.  Based on the information provided, there  are several areas and key points to review in the following analysis.  The analysis  and opinions are based solely on the information provided and not any other outside  influences.    In the first proposal, addressed by Joshua Edwards for the consumer side, it is  suggested a new product line be developed and the price point would be 1.5x the  price for the eco-friendly aspect.  It is then written a net of 2x profit increase would  incur by manufacturing container packaging with recycled plastics.  According to a  report from Edward Matthews of ES Associates and his market research test, eco- friendly is the least influential point in making a buying decision for the consumer.  It  is also written that price point is number one followed by cleaning efficacy of the  product. The information provided by Matthews is of great help as it allows the big  picture in the consumer industry to be evaluated and taken serious thought on how  to proceed. The best process with the consumer side is to take a different direction. 
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This note was uploaded on 11/15/2010 for the course MM MM552 taught by Professor Vincentonline during the Summer '10 term at DeVry Denver.

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You Decide - YouDecide

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