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ch 1.2 aug 23 - data ii then interpret those findings D...

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8/23/10 ch1.2 I. steps of scientific method cont'd A. step 2: design the study i. research methods: differing approaches to the observation, measurements, manipulation, and control of variables B. step 3: collect data i. participants: people/animals whose behavior will be observed a) population: entire group researcher is interested in learning about b) sample: smaller group, chosen from the population, that is observed during study c) sampling: choosing people from population to be in sample d) want sample to be REPRESENTATIVE as much like population as possible C. step 4: analyze data and draw conclusions i. use of statistical procedures to determine the mathematical and scientific importance of
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Unformatted text preview: data ii. then interpret those findings D. step 5: report the findings i. must share findings with others ii. journal: periodical that publishes technical and scholarly articles in a specific area a) peer-review: article is read and examined by several other experts before being published II. 3 main types of research methods: A. descriptive i. case study: in-depth investigation of an individual ii. survey: questionnaires or interviews used to gather info a) self-report: participants verbal or written accounts of their own behavior • social desirability bias: tendency to give socially approved answers to make-self look better B. correlational C. experimental...
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