8ch6 - ch.6 memory I. memory A. processes that allow us to...

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ch.6 memory I. memory A. processes that allow us to record, store, and retrieve experiences and information i. encoding, recording info into memory ii. storage, holding info in memory iii. retrieval, getting info back out of memory B. memory failure can happen at any of these points C. encoding i. recording info into memory ii. encoding is an active process a) usually have to pay attention to stimuli to encode them b) memory for stimuli affected by how much and what type of attention less attention = reduced encoding = less chance of remembering information divided attention reduces memory c) levels of processing theory: the more deeply we process information, the better we remember it different levels of processing information depending on where we focus our attention shallow level = structural encoding focus on physical structure of stimulus (font, letter shape) intermediate level = phonemic encoding focus on sound of stimulus (rhyming, vowel type) deep level = semantic encoding focus on meaning of stimulus (definition, synonyms) deepest level = self-referent encoding focus on relating stimulus to self iii. Rehearsal-process of repeatedly verbalizing or thinking about information a) maintenance rehearsal: repeating information b) elaborative rehearsal: focusing on the meaning of the info and trying to expand on it c) elaborative rehearsal tends to work better iv. imagery: creation of images to represent items that need to be remembered a) can be used to enhance encoding and increase memory b) dual code hypothesis: encoding information using multiple codes enhances memory
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This note was uploaded on 11/15/2010 for the course PSYCH 36-087 taught by Professor Welsh during the Fall '10 term at University of Georgia Athens.

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8ch6 - ch.6 memory I. memory A. processes that allow us to...

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