17- Give an example of a recent purchase that you made where the purchase wasn’t just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to strengthen the relationship and interest the odds of you being a loyal customer in the future. A recent purchase that I made was the “Your baby can read package”. I bought the product for $219.99, what got my attention to buy the product was their advertising in the TV; the way they display their product is amazing. The detail information and real customer’s testimonies makes me trust on what they are selling. One thing that they have done that will encourage me to buy their product again or refer others to buy their product is that the results they promise with their product is true and also their customer service is immaculate, they are with you until the problem is resolve by either email or phone communication. 18- In your own words, explain several reasons why a marketing manager should consider
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