Unformatted text preview: Internet question (pg 112) They are using “The right tire changes everything”. The Sub positions that they are using are save on fuel, stop shorter and last longer. They claim that by using their tires you will safe fuel overtime, that your car will stop at a shorter distance and that it will longer than the other brands. All I have to say is that customers should read the fine print on the bottom of the website “Comparisons based upon fuel efficiency testing between MICHELIN® Energy™ Saver A/S tires and Bridgestone® Turanza® EL400, P185/65R15 size tires. Fuel savings are estimates based on comparative rolling resistance. Actual on-road savings may vary. Based on comparisons against the leading competitors in the standard S/T-rated all-season category. ” so they won’t be disappointed when that product that they got wasn’t what they expect....
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- Spring '09
- Marketing, #, American football, Internet Question, Child Safety Publication, big chain company