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Unformatted text preview: avoid agency relationship. Online should then send all of the catalog customers a post card informing them of the move in order to spark their interest. Another notable aspect of your strategy should include your refund policy. To assure that online does not violate the non-agency relationship, customers must only return goods back to the online distribution center and not to the Champion Sports warehouse locations. To encourage customers to return goods online, we recommend your company promote a “ship it back for free” policy. Customers can print the shipping label off of the website using a confirmation number and use the same box they received the package in to minimize their own costs. Once these issues are addressed and paired with the other components of your marketing strategy, we believe Champion will have a strong foundation for its promotional efforts....
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This note was uploaded on 11/15/2010 for the course ACCT 229 taught by Professor Strawser during the Fall '06 term at Texas A&M.
- Fall '06