10-6 - CSD-October 6, 2009 Dimensions of Culture: Chapter 7...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CSD-October 6, 2009 Dimensions of Culture: Chapter 7 Hofstede’s Dimensions of Culture: Individualism-Collectivism Masculinity-Femininity Power distance Uncertainty avoidance Long term-Short term orientation Individualism It’s all about me Americans are the most individualistic people The individual is the primary unity (e.g., US mainstream culture) Behavior is guided by personal goals Each person is regarded as uniquely endowed with talents Stress values that benefit individuals Everyone is expected to develop talents, abilities, and aptitudes to their full potential “Be your best self.” We should avoid allowed Hofstede’s research as a stereotype (talking about large groups of people) Collectivism Stress values that serve the ingroup The opposite of individualism Characterized by primary groups (i.e., families, neighborhoods, occupational groups) People are not viewed as isolated individuals People see themselves as interdependent, sharing responsibility for and accountability to the group
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/15/2010 for the course CSD 315L taught by Professor Harris during the Fall '09 term at University of Texas at Austin.

Page1 / 3

10-6 - CSD-October 6, 2009 Dimensions of Culture: Chapter 7...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online