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10-6 - CSD-October 6 2009 Dimensions of Culture Chapter 7...

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CSD-October 6, 2009 Dimensions of Culture: Chapter 7 Hofstede’s Dimensions of Culture: Individualism-Collectivism Masculinity-Femininity Power distance Uncertainty avoidance Long term-Short term orientation Individualism It’s all about me Americans are the most individualistic people The individual is the primary unity (e.g., US mainstream culture) Behavior is guided by personal goals Each person is regarded as uniquely endowed with talents Stress values that benefit individuals Everyone is expected to develop talents, abilities, and aptitudes to their full potential “Be your best self.” We should avoid allowed Hofstede’s research as a stereotype (talking about large groups of people) Collectivism Stress values that serve the ingroup The opposite of individualism Characterized by primary groups (i.e., families, neighborhoods, occupational groups) People are not viewed as isolated individuals People see themselves as interdependent, sharing responsibility for and accountability to the group
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