CSD9-3 - CSD-September 3, 2009-Chapter 2 Defining Culture...

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CSD-September 3, 2009-Chapter 2 Defining Culture and Communication: Inseperability: Transmission modes: one-way (listening), top-down (speakers to listeners), instrumental function (trying to inform, persuade)—rhetorical purposes Culture cannot be known without a study of COMMUNICATION Aristotelian Description of Communication: A means of transmitting ideas/information Instrumental function -Top-dowm -One-way -Means to an end A speaker, a speech act, an audience, and a PURPOSE Communication Components: (a web) Noise Source, Message, Channel, Receiver, Decoding Feedback NO COMMUNICATION TAKES PLACE WITHOUT CONTEXT Noise: External Internal Semantic Components of Communication: Source: the person with an idea that he or she wants to communicate Encoding: putting thoughts into symbols (ex: words, graphics) Message: idea put across Channel: the medium through which the message is transmitted Receiver: person who attends to the message Decoding: meaning assigned to the message by the receiver Feedback: receiver response to the message Context : the environment in which communication takes place. Context
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This note was uploaded on 11/15/2010 for the course CSD 315L taught by Professor Harris during the Fall '09 term at University of Texas at Austin.

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CSD9-3 - CSD-September 3, 2009-Chapter 2 Defining Culture...

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