MKTG 380 SCHEDULE OF ASSIGNMENTS REVISED - MW

MKTG 380 SCHEDULE OF ASSIGNMENTS REVISED - MW - MKTG 380...

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MKTG 380 SCHEDULE OF ASSIGNMENTS – MON-WED CLASS - REVISED 2/18/2009 Class Day/Date Chapter Case/Web Assignments 1 Mon, 1/12 Course Introduction Set Up Teams 2 Wed, 1/14 CH 1 Welcome to the World of Marketing Mon, 1/19 Martin Luther King, Jr. Holiday - No Class 3 Wed, 1/21 CH 2 Strategic Planning and the Marketing Environment 4 Mon, 1/26 CH 2 Strategic Planning and the Marketing Environment Ch 2 Web, p. 62, Ques 1, 2, 4 5 Wed, 1/28 CH 4 Marketing Information and Research Team Product Due 6 Mon, 2/2 CH 4 Marketing Information and Research For One Metrolina County Do Ch 4 Web, p. 135, Ques 1, 2, 3 7 Wed, 2/4 CH 3 Think Globally/Act Ethically QUESTIONNAIRES DUE 8 Mon, 2/9 CH 3 Think Globally/Act Ethically 9 Wed, 2/11 CH 5 Consumer Behavior 10 Mon, 2/16 CH 5 Consumer Behavior Orebest Farms Case (on my web page) 11 Wed, 2/18 EXAM 1 (Chapters 1, 2, 3, 4, 5) 12 Mon, 2/23 CH 6 Business-to-Business Markets 13 Wed, 2/25 CH 7 Market Segmentation 14 Mon, 3/2 CH 7 Market Segmentation Ch 7 Web, p. 231,
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This note was uploaded on 11/15/2010 for the course MKTG 380 taught by Professor Robbins,j during the Spring '08 term at Winthrop.

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