MKTG 380 SCHEDULE OF ASSIGNMENTS REVISED - TR

MKTG 380 SCHEDULE OF ASSIGNMENTS REVISED - TR - Ch 8 Web p...

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MKTG 380 SCHEDULE OF ASSIGNMENTS – SPRING 2009 - REVISED 2/18/09 Class Day/Date Chapter Case/Web Assignments 1 Tue, 1/13 Course Introduction Set Up Teams 2 Thr, 1/15 CH 1 Welcome to the World of Marketing 3 Tue, 1/20 SNOW DAY 4 Thr, 1/22 CH 2 Strategic Planning and the Marketing Environment 5 Tue, 1/27 CH 2 Strategic Planning and the Marketing Environment Ch 2 Web, p. 62, Ques 1, 2, 4 6 Thr, 1/29 CH 4 Marketing Information and Research Team Product Due 7 Tue, 2/3 CH 4 Marketing Information and Research For One Metrolina County Do Ch 4 Web, p. 135, Ques 1, 2, 3 8 Thr, 2/5 CH 3 Think Globally/Act Ethically QUESTIONNAIRES DUE 9 Tue, 2/10 CH 5 Consumer Behavior 10 Thr, 2/12 CH 5 Consumer Behavior Orebest Farms Case (on my web page) 11 Tue, 2/17 CH 6 Business-to-Business Markets 12 Thr, 2/19 EXAM 1 (Chapters 1, 2, 3, 4, 5) 13 Tue, 2/24 CH 7 Market Segmentation 14 Thr, 2/26 CH 7 Market Segmentation Ch 7 Web, p. 231, Do the VALS Survey and describe your VALS profile. Do Ques 15 Tue, 3/3 CH 8 Creating the Product 16 Thr, 3/5 CH 8
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Unformatted text preview: Ch 8 Web, p. 268, Ques 1, 2, 3 17 Tue, 3/10 CH 9 Managing the Product Ch 9 Web, p. 301, Ques 1, 2, 3, 4, 5, 8, 9, 10 18 Thr, 3/12 CH 11 Pricing the Product 3/16-3/22 SPRING BREAK 19 Tue, 3/24 Research Project Presentations 20 Thr, 3/26 Research Project Presentations 21 Tue, 3/31 CH 11 Pricing the Product Pricing Problems - Handout 22 Thr, 4/2 CH 12 Connecting with the Customer 23 Tue, 4/7 EXAM 2 (Chapters 6, 7, 8, 9, 11) 24 Thr, 4/9 CH 13 Advertising and Public Relations Ch 13 Web, p. 440 Ques 1, 2, 5 25 Tue, 4/14 CH 14 Sales Promotion, Personal Selling, & Sales Management 26 Thr, 4/16 CH 14 Sales Promotion, Personal Selling, & Sales Management Ch 14 Web, p. 462 Ques 1, 2, 3 27 Tue, 4/21 CH 15 Channel of Distribution, Logistics, & Wholesaling CH 15 Web, p. 497 Ques 1 & 2 28 Thr, 4/23 EXAM 3 (Chapters 12, 13, 14, 15) Sat, 5/2 FINAL EXAM – 3:00 PM ALL STUDENTS MUST BE PRESENT Marketing Mix Reports Due...
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This note was uploaded on 11/15/2010 for the course MKTG 380 taught by Professor Robbins,j during the Spring '08 term at Winthrop.

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