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Unformatted text preview: (1) E. K. Strong, The Psychology of Selling. McGraw-Hill, 1925. (2) Lavidge and Steiner, “A Model for Predictive Measurements of Advertising,” Journal of Marketing , October 1961. (3) E. M. Rogers, Diffusion of Innovations. The Free Press, 1962....
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This note was uploaded on 11/15/2010 for the course MKTG 380 taught by Professor Robbins,j during the Spring '08 term at Winthrop.
- Spring '08