MODELS OF BUYER READINESS

MODELS OF BUYER READINESS - (1) E. K. Strong, The...

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MODELS OF BUYER READINESS MODE LS STAGES A. I. D. C. A. (1) HIERARCHY OF EFFECTS (2) INNOVATION ADOPTION (3) COGNITIVE STAGE ATTENTION AWARENESS KNOWLEDGE AWARENESS AFFECTIVE STAGE INTEREST DESIRE CONVICTION LIKING PREFERENCE CONVICTION INTEREST EVALUATION BEHAVIORAL STAGE ACTION PURCHASE TRIAL ADOPTION
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Unformatted text preview: (1) E. K. Strong, The Psychology of Selling. McGraw-Hill, 1925. (2) Lavidge and Steiner, “A Model for Predictive Measurements of Advertising,” Journal of Marketing , October 1961. (3) E. M. Rogers, Diffusion of Innovations. The Free Press, 1962....
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This note was uploaded on 11/15/2010 for the course MKTG 380 taught by Professor Robbins,j during the Spring '08 term at Winthrop.

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