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Unformatted text preview: TOTAL HOUSEHOLDS 1,100,000 POPULATION 1,500,000 Identify Target Market Size (Households or Population) from your census data EXAMPLE IF YOUR TARGET MARKET IS WOMEN BETWEEN 18-35 AND THIS REPRESENTS 20% OF THE METROLINA POPULATION, YOUR TOTAL MARKET SIZE WOULD BE 1,500,000 X 20% WHICH WOULD EQUAL 300,000 WOMEN. IF YOU THINK A REASONABLE ESTIMATE OF SALES WOULD BE 1% FOR THE FIRST SIX MONTHS THEN YOUR SALES FORECAST WOULD BE 3000 UNITS. and calculate a reasonable forecast....
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This note was uploaded on 11/15/2010 for the course MKTG 380 taught by Professor Robbins,j during the Spring '08 term at Winthrop.
- Spring '08