PROMO ITEMS - Coupons Sales Literature for Sales...

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PROMOTION ITEMS FOR PROJECT Each group needs to do 10 media/promotion items. EXAMPLES of what you could do. DON’T DO MORE THAN ONE OF ANY OF THESE: Radio Commercial TV commercial Magazine Ad Newspaper AD Outdoor Ad Direct Mail Piece Point-of-Purchase Display Brochure Internet Ad Press Release Specialty Advertising Item like: A Refrigerator Magnet, Key Chain, or some other type of inexpensive item
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Unformatted text preview: Coupons Sales Literature for Sales Representatives Newspaper Inserts Self-liquidating Premium: Example: Bud Lite Sports Bag which customer buys at a reduced price if they buy a case of Bud Lite. Contests I would like to see a good mix of promotional items...
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This note was uploaded on 11/15/2010 for the course MKTG 380 taught by Professor Robbins,j during the Spring '08 term at Winthrop.

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