Unformatted text preview: Coupons Sales Literature for Sales Representatives Newspaper Inserts Self-liquidating Premium: Example: Bud Lite Sports Bag which customer buys at a reduced price if they buy a case of Bud Lite. Contests I would like to see a good mix of promotional items...
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This note was uploaded on 11/15/2010 for the course MKTG 380 taught by Professor Robbins,j during the Spring '08 term at Winthrop.
- Spring '08