QUESDESIGN

QUESDESIGN - Seldom Never Probability Question : If a new...

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QUESTIONNAIRE DESIGN 1. Title of Questionnaire 2. Introductory Statement - Explain briefly what you are doing and why you need the information. 3. Screening Question - YES NO format 4. Scaled Questions for Usage and Attitudes: Likert, Semantic Differential, Frequency, and Probability of Use Scaled Questions. 5. Demographics ( ALWAYS LAST) Likert Scale Question : “I use my current Widget every day.” Strongly Agree Neutral Disagree Strongly Agree Disagree Semantic Differential Scale Question : “A new style Widget should ideally be: Heavy ___ ___ ___ ___ ___ Light Large ___ ___ ___ ___ ___ Small Colorful ___ ___ ___ ___ ___ Dull Frequency Scale Question : “I use my current Widget:” Frequently Often Occasionally
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Unformatted text preview: Seldom Never Probability Question : If a new Widget were offered for sale, the likelihood that I would buy the new product would be: Likely ___ ___ ___ ___ ___ Unlikely Demographics: Age : Under 21; 21-30; 31-40; 41-50; 51-60;61+ Gender : Male; Female Marital Status : Married; Single, Never Married; Widowed; Divorced Number of People in Household : _____ Number of Children : _____ Education : Some High School; High School Diploma; Some College; 4-Year Degree; Graduate Degree Occupation : (be specific as possible) _____________________________________________________ Income : Under $25,000; $25,000-$49,999; $50,000-$74,999; $75,000-$99,999; $100,000 or over...
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This note was uploaded on 11/15/2010 for the course MKTG 380 taught by Professor Robbins,j during the Spring '08 term at Winthrop.

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