第三讲 日常生&ael

第三讲 日常生&ael

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日常生活中的性别 绘本、广告与空间
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睡美人
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白雪公主
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纸袋公主
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广告之于性别文化: —— 广告的广泛影响 Jean Kilbourne :如果广告不影响人,为 什么各公司一年花 2 千个亿来做广告 ?” —— 广告:“性别文化的疆场” 潜移默化的“男尊女卑”仍在作祟 • Liz Dittrich 博士的统计:“人们每天看到的 广告一般在 400-600 种,那么,到他或她六 十岁的时候,他们所看到的广告信息达 4 -6 千万。”
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广告一: 一则眼贴膜广告(化妆品类) 广告台词: “如何让自己的家庭幸福 , 是一 个让许多女人费尽心机的问题。 许多女人婚前注重容貌的修饰 与打扮 , 注重保持身材的匀称秀 , 可是结婚生了孩子之后 , 因操 持家务而疲惫的双眼使 20 多岁 的你看起来象 40 多岁 , 变得过早 衰老 , 再加上夫妻间缺乏情感的 交流 , 丈夫在紧张繁重工作之余 , 回到家里面对那张老气横秋缺 乏生气、毫无新鲜感的疲惫双 , 便会产生厌倦 ……”
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广告二: 2 、洗衣粉广告(社会角色 女人家庭角色的 定位)
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广告三 减肥茶 丰胸 广告和知名的体育广告 女性的身体被扭曲
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