SGS_Business_Plan - DV Enterprises Inc Business Proposal...

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DV Enterprises, Inc. Business Proposal for BUSN-463 Spring 2009 Term Professor Lou Pearsall DeVry University Orlando, FL
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Table of Contents 1.0 EXECUTIVE SUMMARY .................................................................................................................................... 1 2.0 BUSINESS OPPORTUNITY ................................................................................................................................. 1 2.1 D ESCRIPTION OF P RODUCT /S ERVICES ........................................................................................................................... 1 2.2 V ALUE P ROPOSITION ................................................................................................................................................. 1 3.0 KEYS TO SUCCESS .............................................................................................................................................. 2 3.1 G OALS & O BJECTIVES FOR S TOCKHOLDERS .................................................................................................................. 2 3.2 G OALS & O BJECTIVES FOR C USTOMERS ....................................................................................................................... 3 4.0 QUALITY CONTROL INITIATIVES ................................................................................................................ 4 4.1 P RODUCTS & S ERVICES ............................................................................................................................................. 4 4.2 O PERATIONS ............................................................................................................................................................ 6 4.3 S UPPLY C HAIN ......................................................................................................................................................... 6 5.0 SWOT ANALYSIS ................................................................................................................................................. 6 5.1 I NTERNAL ................................................................................................................................................................ 6 5.1.1 S TRENGTHS ........................................................................................................................................................... 7 5.1.2 W EAKNESSES ........................................................................................................................................................ 7 5.2 E XTERNAL ............................................................................................................................................................... 7 5.2.1 O PPORTUNITIES ...................................................................................................................................................... 7 5.1 T HREATS ................................................................................................................................................................. 7 6.0 BUSINESS ENVIRONMENT ............................................................................................................................... 8 6.1 E CONOMIC I SSUES ..................................................................................................................................................... 8 6.2 S OCIAL – C ULTURAL I SSUES ...................................................................................................................................... 8 6.3 P OLITICAL – L EGAL I SSUES ........................................................................................................................................ 9 6.4 T ECHNOLOGICAL I SSUES ............................................................................................................................................. 9 7.0 MARKETS .............................................................................................................................................................. 9 7.1 O VERALL M ARKET ................................................................................................................................................... 9 7.2 M ARKET S EGMENTS ................................................................................................................................................ 11 7.3 T ARGET M ARKETS .................................................................................................................................................. 11 8.0 COMPETITIVE ANALYSIS .............................................................................................................................. 12 8.1 C URRENT C OMPETITION ........................................................................................................................................... 12 8.2 C OMPETITION S A DVANTAGES .................................................................................................................................. 12 8.3 C OMPETITION S D ISADVANTAGES .............................................................................................................................. 13 9.0 PRICING STRATEGY ........................................................................................................................................ 13 9.1 P RICING P LAN ........................................................................................................................................................ 13 9.2 P RICING O BJECTIVE ................................................................................................................................................. 14 10.0 PROMOTIONAL PROGRAM ......................................................................................................................... 14 10.1 A DVERTISING ....................................................................................................................................................... 15 10.2 S ALES P ROMOTIONS .............................................................................................................................................. 16 10.3 P UBLIC R ELATIONS ............................................................................................................................................... 16 10.4 D IRECT M ARKETING ............................................................................................................................................. 16 i
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11.0 E-COMMERCE .................................................................................................................................................. 17 11.1 M ARKETING O PPORTUNITY ..................................................................................................................................... 17 11.2 C USTOMER S UPPORT ............................................................................................................................................. 18 12.0 RISK ASSESSMENT ......................................................................................................................................... 18 12.1 F INANCIAL R ISK ................................................................................................................................................... 18 12.2 B USINESS R ISK ..................................................................................................................................................... 19 13.0 FINANCIAL REVIEW ...................................................................................................................................... 20 13.1 S ALES F ORECAST .................................................................................................................................................. 21 13.2 E XPENSE F ORECAST .............................................................................................................................................. 22 13.3 B REAK E VEN A NALYSIS ........................................................................................................................................ 23 13.4 S ENSITIVITY A NALYSIS .......................................................................................................................................... 24 13.5 C ONTROLS ........................................................................................................................................................... 24 APPENDIX .................................................................................................................................................................. 25 ii
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1.0 Executive Summary Smart Greenhouse Solutions is a company that is devoted to providing the most innovative products to small family farmers that own and operate greenhouses. SGS is proud to introduce the SGS Green Thumb Modular Greenhouse monitoring system. Not only are our products manufactured with the smallest carbon footprint possible, but they are made from “green” materials. Smart Greenhouse Solutions is committed to providing the best quality products to help you enhance your growing. We back our products with unbeatable 3 year warranty and a 24 hr customer service help line. 2.0 Business Opportunity Smart Greenhouse Solutions has found that the opportunity in the greenhouse market lies in a technical form. Therefore, our Engineering department has developed a module system that will allow greenhouse owners to operate lighting and temperature controls with one programmable system. This innovative system can be connected to the internet to allow access to the remote control feature offered. SGS also has created a website that will be accessible to current and prospective customers and will offer things such as an interactive educational video game called “Mean Greens”, information on our products (current and future), and other company information. 2.1 Description of Product/Services The product line is called Smart Greenhouse Solutions. The products will be modules that control components of a greenhouse and will be released through phases. Phase one will be that of temperature and lighting controls; this first module will help farmers control these features of their greenhouse. Phase number two will control irrigation.
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