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Unformatted text preview: Costs of not helping guilt, self-perception Benefits get rid of negative mood, fell good about self, approval, praise Altruism To help others without an expectation of reward Contrasted with idea of egoism Depends on emotion To limit distress egoist Empathy, compassion altruism Some evidence: helpers who reported high levels of empathy helped whether it was hard or easy to do so Hard to observe someones true motivation Prosocial behavior vs. Altruism The immediate environment Emotions experience Presence of others...
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- Fall '10