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Unformatted text preview: • Costs of not helping – guilt, self-perception • Benefits – get rid of negative mood, fell good about self, approval, praise Altruism To help others without an expectation of reward Contrasted with idea of egoism Depends on emotion • To limit distress – egoist • Empathy, compassion – altruism Some evidence: helpers who reported high levels of empathy helped whether it was hard or easy to do so Hard to observe someone’s true motivation Prosocial behavior vs. Altruism The immediate environment Emotions experience Presence of others...
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This note was uploaded on 11/17/2010 for the course SOC 330P taught by Professor Maryrose during the Fall '10 term at University of Texas.
- Fall '10