September 8 - September 8, 2010 Some Effects of Impressions...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
September 8, 2010 Social perception is a combination of “top down” (schema-based) and “bottom up” (target-based) processing Schemas of all types structure and make efficient processing possible, but tend to be prone to error Errors can affect perceptions, how we treat others, and how others behave in response (self-fulfilling prophecy) Power of first impressions Asch Study Two groups get same characteristics, but in different order Implicit Personality Theory We have mental maps of traits Some characteristics “go” together Knowing one trait leads you to conclusions about other traits “Halo effect” – evaluative consistency/non-independence Once you learn that someone has a specific trait (good or bad), you start jumping to conclusions about their other traits Some Evaluations are ‘Automatic’ and Affect Future Though and Action Automatic – processing is out of awareness
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/17/2010 for the course SOC 330P taught by Professor Maryrose during the Fall '10 term at University of Texas at Austin.

Page1 / 4

September 8 - September 8, 2010 Some Effects of Impressions...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online