September 3 - September 3, 2010 Review Experiments are high...

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September 3, 2010 Review Experiments are high in internal validity Not every situation lends itself to experimental study/limits of method Surveys over time (“panel studies”) of representative samples can have high internal validity How people perceive the world – Pieces of your impression – info IN the picture Appearance (looks, expressions) Salience (anything unusual) Social category markers (male, Japanese-American) Signals to a context (wedding) What is not in the picture? “Schemas” about What typically happens at social events Personality traits and what they mean for behavior Schema – an outgrowth of categorization processes Categories are linked – forms a “structure” A well-organized structure about a social entity Can be thought of as a stereotype Not necessarily a bad thing though Examples of schemas
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What are Aggies like? (group schema)
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This note was uploaded on 11/17/2010 for the course SOC 330P taught by Professor Maryrose during the Fall '10 term at University of Texas at Austin.

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September 3 - September 3, 2010 Review Experiments are high...

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