October 13 - October 13, 2010 When do we listen to the...

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October 13, 2010 When do we listen to the minority in a group? Minority influence Serge Mosocovici “Blue-Green” study Opposite of Asche’s line study – 7 real subject and 2 confederates Two confederates consistently say “green” no matter the color. About 32% of real subjects say “green” on a blue side on at least one trial 8% of all judgments were “green” when they should be “blue” The Importance of Consistency Confederates in blue-green study who occasionally gave “blue” response had no influence. Related to confidence – consistent minority is confident Flexible consistency is also very influential Having an apparent “rule” for inconsistency creates possibility of influence Saying “green” only on lighter slides (and not on dark blue) meant that confederates were more influential. In general Minority positions are more influential when they are: Held by more people (strength in numbers) Consistent (although flexibility is relevant too)
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October 13 - October 13, 2010 When do we listen to the...

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