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Unformatted text preview: October 11, 2010 Groups – Conformity and norms Two ways group influence works Normative influence – what should be done, looking for others to confirm the views we have, help us feel like we fit in. Sense of belonging. Informational influence – Helping you to be “right”. What’s the right thing to do (how do I find more information about this thing I like, how do I get to class)? Sherif – The “Autokinetic Effect” Participants in the study are put in a dark room with a pinpoint of light on the wall. The point looks like it starts to move, even though it never does. People would estimate how much the light moved. Variations: Judgments made: • Alone – large variability in the results • With a group – people converge towards a common answer • With a confederate – people tend to give similar answers • Alone, after being with others – if you think they had the right answer, you give a similar answer (informational) Conclusion...
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