Case 1 Apple - Joleigh Sartiano Case 1 Apple Computer TM583...

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Joleigh Sartiano Case 1: Apple Computer TM583 November 2, 2010 Apple stared its humble beginnings as the brain child of Steve Jobs, and Steve Wozniak. Apple I was born or rather hand-built in Job’s parents’ living room. After their first public appearance at Homebrew Computer Club , 200 requests were made for their Apple I personal computer kit. The Apple I officially went on sale in July 1976 for $666.66. The following April Apple II was introduced at the West Coast Computer Faire. It had many upgrades compared to its rivals that were on the market at the time. It offered color graphics and a new storage device system, a 5 ¼ inch floppy disk drive superseding the cassette tape storage disks that were currently being utilized by the competition. Apple found great success in software production. The first “killer app” of the business world- the VisiCalc spreadsheet program- created a business market for the Apple II. The corporate market enticed many more software and hardware developers to the machine. This product also proved to be attractive to home users as well because of the compatibility with the office. By the later end of the 70’s, Job’s business had a staff of computer designers and a production line. As technology improved so did Apple. Apple II was succeeded by Apple III in the 80’s as the company began to struggle to compete against IBM and Microsoft in the profitable corporate and business computing market. Job’s has made many design errors ultimately costing Apple over the years. This becomes a common reoccurring theme through out Job’s management with Apple. An early example was when “the designers of the Apple III were forced to comply with Job’s request to omit the cooling fan, and this ultimately resulted in thousands of recalled unites due to overheating.
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