Ford Motors Essay

Ford Motors Essay - Corporate Level Strategies for the Ford...

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Corporate Level Strategies for the Ford Motor Company 1 TITLE HEADER: Corporate Level Strategies for the Ford Motor Company Corporate Level Strategies for the Ford Motor Company Lolita Owens
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Corporate Level Strategies for the Ford Motor Company 2 1. The case creates four options to choose from. Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons why each criterion should be used. A criterion that the Ford Motor Company should use to decide which of the four listed options is best is consider which one of the options will help the company reduce generous conditions for the United Auto Workers (UAW) without great detriment. The UAW is a strong asset for the company and even though transactions between the two over the years have given Ford some disadvantages, to completely eradicate them would tremendously do more harm than good being that they contain the majority of the company’s production employees. A second criterion that should be used would to consider which of the four options would help to cut unnecessary excessive spending in terms that are more for the company’s image rather than priority. It is one thing to have products that are going to produce revenue, but to manufacture items just to have a variety that is recognizable for the public is not efficient for the current state the Ford Motor Company is in. Excess spending on non-profitable items that are not serving for any other purpose should be considered for deduction. Finally a third criterion that should be used would to consider which of the four options intend to increase the marketing scope and space of the company to produce revenue. It is necessary in this current situation that Ford is under to evaluate potential room for
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Ford Motors Essay - Corporate Level Strategies for the Ford...

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