Chapter 7 - Social influence Formatted

Chapter 7 - Social influence Formatted - Chapter 7...

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Chapter 7 – Influencing and Conforming 7.1 Chapter 7 Influencing and Conforming Thinking Like a Social Psychologist: Influence and Conformity MOTIVES FOR CONFORMITY Informational Conformity: Conforming to be Accurate Normative Conformity: Conforming to be Liked and to Avoid Rejection Majority Influence: Conforming to the Group Minority Influence in Action Minority Influence and Creative Thinking SITUATIONAL DETERMINANTS OF CONFORMITY The Size of the Majority The Unanimity of the Majority The Importance of the Task Research Focus: How Task Importance and Confidence Influence Conformity OBEDIENCE, POWER AND LEADERSHIP Milgram’s Studies on Obedience to Authority The Shocking Results! What Produces Obedience? Types of Power Reward power Coercive power Referent power Expert power Research Focus: Does Power Corrupt? Leaders and Leadership Personality and Leadership Leadership as an Interaction between the Person and the Situation THE LIMITS OF CONFORMITY Who Conforms? The Role of Person Variables Gender Differences in Conformity and Leadership Cultural Differences in Conformity Psychological Reactance Key Terms References
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Chapter 7 – Influencing and Conforming 7.2 Chapter 7 Influencing and Conforming Opener: Death by Alcohol “Sam Spady was a homecoming queen, class president, cheerleading captain and honor student in high school. The Nebraska native had dreams of following in her father's footsteps in owning a car dealership and moving west after college graduation. But those dreams never materialized. The Colorado State University student died on Sept. 5, 2004, after hours of binge drinking.” “In the hours before her death, Spady hopped between parties during one of the year's biggest social events: the CSU football game against the University of Colorado-Boulder. Sam drank 30 to 40 beers and shots over an 11-hour period. Then friends left her alone in an empty room in a fraternity house to sleep it off. Later, a fraternity member found her dead while giving his mother a tour of the house.” “Sam is one of an estimated 1,400 college students between the ages of 18 and 24 who die from alcohol-related incidents each year, according to the National Institute of Alcohol Abuse and Alcoholism.” "Nobody is immune," said Sam’s father. "She was a smart kid, and she was a good kid. And if it could happen to her, it could happen to anybody.” But Pastor Reza Zadeh, a former CSU student, says he hasn't seen much change in the drinking culture since Spady's death. "People still feel invincible," he says. "The bars still have 25-cent shot night and two-for-ones and no cover for girls."”
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Chapter 7 – Influencing and Conforming 7.3 Events such as this demonstrate the power of the social situation to create negative outcomes, even for what seem like the very best people. Stop for a moment and consider how the social psychological factors with which you are now familiar might be used to understand Sam’s behavior. What aspects of the social situation do you think were
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Chapter 7 - Social influence Formatted - Chapter 7...

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